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The Latest
Here are some of the more interesting SURGE-related
auctions currently going on. We will be updating this section a
lot so check back often!
Did you know that by clicking on one of the auctions below and placing a bid supports SaveSURGE.org? If you're going to bid, then do so through our listings below!
*SaveSURGE.org is not responsible for the quality
of the items in these auctions. This is simply a list of items that
are for sale on eBay and SaveSURGE.org does not endorse them in
any way.
Background
It's been brought to our attention that 12 packs of SURGE are now
being sold over the world-famous auction site, eBay (www.ebay.com),
for as much as $160.08 (click here to view the auction), breaking the previous record of $152.50 (click
here to view the auction), another went for $65.00 (click
here to view the auction), in August 2004 a 12 pack went for $78.24 (click here to view the auction) and in September 2004 another went for $98.00 (click here to view the auction). While the price may seem excessive
to some, it's obvious that there are plenty of people out there
who are willing to pay top dollar to acquire their favorite citrus
soda.
So, we at SaveSURGE.org must ask the question:
What does this mean to our cause? Here are a few thoughts...
- First and foremost, these auctions prove that
there is a demand for SURGE. That doesn't necessarily mean that
it would outsell Coca-Cola Classic, but there is no doubt that
a market exists.
- Coca-Cola and its bottlers are missing the
boat on SURGE. The reason that these auctions are garnering so
much attention and money stems from the fact that SURGE fans are
desperate to find the beverage of their choice. If SURGE were
brought back to the marketplace either via store shelves or even
online sales, Coke would be giving the people what they want.
Such a move would raise customer satisfaction, not to mention
loyalty.
- The SaveSURGE community are 100% dedicated
to their cause. Coca-Cola often boasts (and rightly so) about
how TAB drinkers are so loyal and persistent that the drink will
always have a presence in the Coke product lineup. SURGE fans
who visit this site, write letters, make phone calls and spread
the word any way they can have shown equal (if not greater) desire
to see their favorite product live on. TAB has been around since
the 1960's and has taken several decades to build a dedicated
following. SURGE has been around since 1997 and has already matched
it.
- The SaveSURGE movement is more than a fad.
Heck, the site has already lasted more than a year and has been
growing stronger every day. We're constantly receiving more letters,
more stories, more pictures and more support from SURGE Lovers
who miss their favorite soda. This site and this movement are
here to bring SURGE back and we're not going to stop caring about
the beverage or the people who love it.
We at SaveSURGE.org urge you all to continue your
great efforts towards bringing SURGE back. We've come so far already
and if we keep trying, we will succeed! For more information on
what you can do to Save SURGE, visit our How
You Can Help page.
Sincerely,
Avery Lund & Eric Karkovack
Co-Webmasters
www.savesurge.org
Special thanks goes to Chad
for letting us know about the SURGE Auctions!
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