Coke Says No to Loyal Consumers
SURGE fans were recently dealt a tough blow when our campaign to bring SURGE to Wal-Mart stores ended without victory. Thus, the campaign to bring back our favorite soda is now in crisis. SaveSURGE.org has learned some important information regarding the status of SURGE.

A source tells SaveSURGE.org that it appears Coca-Cola has no plans to bring SURGE back to store shelves, regardless of the level of consumer interest we have generated. While we do not have access to all of the details, it is all but confirmed that Coca-Cola decided to turn down any opportunity to bring SURGE to Wal-Mart or any other retailer. We have been told that their opinion is unlikely to change in the near future. There are some wonderful people within the company who are indeed on our side but as we see there are also those opposed to a SURGE comeback.

While we at SaveSURGE.org realize that Coca-Cola has a right to make this decision, we also have the right to be disappointed. Despite all of the genuine passion and effort put forth by SURGE fans, we will not be rewarded.

We want to let you know that SaveSURGE.org has every intention of continuing our campaign. We will not give up! SaveSURGE.org will live on and we will continue to celebrate and advocate for SURGE.

Thank you all for your continued support,

Eric & Avery
SaveSURGE.org Co-Webmasters

Letters from Avery & Eric: Avery's Letter | Eric's Letter

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