My goodness, the rumor mill is churning on this one. We’ve heard reports that SURGE will be in Safeway stores within a few weeks (thanks to Joey C. for finding a Facebook post related to this). And this tweet from Coke seems to have people wondering:
— SURGE (@SURGE) October 16, 2014
The big question is, even with all the demand we’re seeing on Amazon, can SURGE sell enough in grocery & convenience stores? Do we really want to push expectations that high? All valid questions. And, of course, I want to see SURGE get into as many mouths as possible. We’ll see!